THE VALUE OF YOUR TWEETS DURING A JOB SEARCH.
In the last two post I discussed how you should go about setting up your Twitter account to optimize it for job searching. Now, I would like to bring your attention to the actual tweets.
Don't tweet anything you would not say in person to your future boss! What goes online, stays online, forever. Too many people have brought on major trouble neglecting this tip. (Don't you become one of them.)
Stay on topic. If you are seeking a job as a Pediatric RN, stay on that subject. Tweet about an article you wrote, your thoughts on pediatric care, provide advice, ask a questions, and/or share a link. Don't start blabbering (tweeting) about the beach, the grocery store, your boyfriend/girlfriend. The idea is to demonstrate your expertise and passion in your chosen field.
Use keywords. Include words associated with your target industry. These tweets will become pages on the Internet and so be sure to optimize your job search for web 2.0 viral marketing. Adding a hash tag (#) to your keyword (nurse, CEO, etc.) will also help people find you. So perhaps something like this...
Sample Tweets:
#nursing advice: age-appropriate bedside care is important when dealing with #pediatric patients.
#sales: Consultative selling is the key to winning clients in a tough economy.
#web design: beautiful layouts that are also search engine friendly is essential for great #SEO.
Remember that you want to keep your tweets to less than 140 characters. I like to keep tweets even shorter in order to promote RTs. If someone does not have to edit your tweet in order to re-tweet it, then they are more likely to RT it! The more your tweets are re-tweeted, the more people will hear about you and learn you are job searching.
Useful information. Try to share information that would help others. This is how you will capture interest and new followers.
Tweet your resume in moderation. I understand that your intention is to find a job via Twitter. Yet, don't promote your resume with every other tweet. Hold back and tweet it once a week and ask others to RT (re-tweet) it for you.
It is just one tool. Remember that Twitter is one way for you to go about networking and trying to create your own job opportunities. Don't sit back and wait for someone to magically tweet a great lead for you. Just like your resume, cover letter, and other career marketing tools--it is just one channel.
As always, if you have any questions, email rvargas@creatingprints.com You can also follow me on Twitter Rosa Elizabeth Vargas
Master Resume Writer
Creating Prints Resume Service
